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The SAD Facts about American Crew • 2nd LARGEST Diverted sales growth in the Industry...
• 4th LARGEST Diverted sales by total volume in the Industry...
• Diverted sales grew by almost 40% more than last year...
• Make up for more than 9.5% of all annual diverted sales in the industry...
• American Crew does not take a public stand against diversion on their web site...
• Does not effectively monitor domestic distributors product sell through using secondary salon coding... |
American CrewAnti-Diversion Efforts Rating: GOOD / FAIR / POOR √By second quarter 2007 American Crew grew from 6th to 4th largest sales volume of diverted products in the salon industry. American Crew is owned by The Colomer Group. American Crew 's management has been inconsistent over the recent years in the fight against salon product diversion. American Crew seemed to be much tougher against the forces of diversion several years back. Local product collectors claim that American Crew no longer codes its products to track diversion sources. Even though American Crew posts no anti-diversion position on their website, 2 years ago American Crew's President Antonio Nemer sent S.A.D. Foundation a letter stating his and the company's official views towards product diversion. American Crew's Oct 2006 letter to SAD The past several years it appears as if American Crew products are available in just about every retailer and pharmacy across America. According to AC Neilson 2007 2nd Quarter statistics, American Crew has increased its volume of diverted product sales by almost 40% over the previous 12-month period. This is the 2nd largest growth in the industry for 1 year!
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