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The SAD Facts about Sexyhair •Top Ten LARGEST Diverted sales in the Industry...
• 4th LARGEST Diverted sales by total growth in the Industry...
• Diverted sales grew by over 26% more than last year...
• Make up 4% of all annual diverted sales in the industry...
• Posted a 5% quarterly growth for 1st quarter 2006 ...
• Does not use Export Only labeling on products intended for foreign sales...
• Does not effectively monitor domestic distributors product sell through using secondary salon coding... |
Sexyhair ConceptsAnti-Diversion Efforts Rating: GOOD / FAIR/ POOR √ Sexyhair is a fairly new professional salon products line. Their sales of diverted product skyrocketed right out of the gate. Sexyhair's management has been very vocal about their fight against salon product diversion from the get go. Sexyhair's management has been publicly aggressive in its fight against it's products diversion. Sexyhair has a section on their web site dedicated to diversion awareness and remedies. But the diverted sales just keep growing! According to AC Neilson 2006 1st Quarter statistics, Sexyhair has increased its volume of diverted product sales by 26% over the previous 12-month period. Sexyhair’s very public anti-diversion policy make for great PR, but apparently has little significant effect, since Sexyhair's products can be found in growing amounts in numerous mass-market outlets. When it comes to instilling really effective measures, such as using Export Only labeling on products intended for foreign sales and effectively monitoring domestic distributors' product sell through using secondary salon coding, Sexyhair simply doesn't take any real action
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