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The SAD Facts about PureOlogy
• One of the FASTEST growing Diverted brands by total sales volume in the Industry...
• As a relatively new brand, already available at numerous drugstores and supermarkets...
• Does not use Export Only labeling on products intended for foreign sales...
• Does not effectively monitor domestic distributors' product sell through using secondary salon coding... |
PureOlogyAnti-Diversion Efforts Rating: GOOD / FAIR √ / POOR PureOlogy's management has been publicly agressive in its fight against it's products diversion. PureOlogy has a section on their website dedicated to diversion awareness and remedies. PureOlogy even offers $10,000.00 cash reward to anyone who helps them uncover their diverted product! CLICK ON HERE TO SEE PUREOLOGY'S $10,000.00 OFFER LETTER PureOlogy’s very public ads and anti-diversion activities make for great PR, but apparently have little significant effect, since PureOlogy products can be found in growing amounts in numerous mass-market outlets. When it comes to instilling really effective measures, such as using Export Only labeling on products intended for foreign sales and effectively monitoring domestic distributors' product sell through using secondary salon coding, PureOlogy simply doesn't take any real action
Jeffery Orrell, President
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