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The SAD Facts about RUSK • Top Ten in Diverted sales by last year's growth in the Industry... • Top Ten in Diverted sales by total volume in the Industry... • Diverted sales grew by 5% more than last quarter... • Make up for more than 4% of all annual diverted sales in the industry... • Rusk does not take a public stand against diversion... • Does not use Export Only labeling on products intended for foreign sales... • Does not effectively monitor domestic distributors product sell through using secondary salon coding... |
RUSKAnti-Diversion Efforts Rating: GOOD / FAIR / POOR √ Rusk is one of the industry's top 10 diverted products and their diverted slaes continue to grow every quarter. Rusk's management has done a poor job in the fight against the diversion of their products. According to AC Neilson 2006 1st Quarter statistics, Rusk has increased its volume of diverted product sales by 5% over the previous quarter. What is equally alarming is that Rusk does not take a public stand anywhere against diversion of its products. Rusk is not a member of Beauty Industry Fund (BIF) as are many of the other top 10 diverted salon product manufacturers. Unlike most manufacturers, Rusk does not make any mention of diversion on its official website.
Leandro Rizzuto Jr., CEO
OTHER RUSK MANAGING EXECTUIVES: |
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