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The SAD Facts about TIGI • 2nd LARGEST Diverted sales by volume in the Industry...
• Sales of diverted TIGI product have consistantly grown every quarter the past 2 years.
• Diverted sales grew by 19% more than last year...
• Make up for more than 11.7% of all annual diverted sales in the industry...
• Besides suing retailers over counterfeit goods, TIGI does not take a public stand against diversion...
• Does not effectively monitor domestic distributors product sell through using secondary salon coding...
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TIGIAnti-Diversion Efforts Rating: GOOD / FAIR / POOR √ TIGl's management has been inconsistent over the recent years in the fight against salon product diversion. TIGI seemed to be much tougher against the forces of diversion a few years ago when they were fighting TIGI product counterfeiters. The past year or so it seems as if the flood gates have opened. TIGI products appear to be everywhere including our salons. According to AC Neilson 2007 2nd Quarter statistics, TIGI has increased its volume of diverted product sales by 19% over the previous 12-month period. What is equally alarming is that TIGI does not take a public stand anywhere against diversion of its products. TIGI is not a member of Beauty Industry Fund (BIF) as are the other top 5 diverted salon product manufacturers. Unlike most manufacturers, TIGI does not make any mention of diversion on its official website. Below is a letter sent directly to S.A.D. Foundation from TIGI: TIGI's January 2007 Letter to SAD
800-256-9391
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