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The SAD Facts about Back To Basics • Does not use Export Only labeling on products intended for foreign sales...
• Does not effectively monitor domestic distributors product sell through using secondary salon coding...
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Back to BasicsAnti-Diversion Efforts Rating: GOOD / FAIR √/ POOR Back to Basics is a brand developed by Grahm Webb International which was purchased in 2001 by Wella AG. Wella AG was purchased last year by Procter & Gamble. Grahm Webb's management has been consistent over many years in fighting against salon product diversion. The key to Wella's success against diversion is controlling their products lines' distribution.
OTHER SEBASTIAN MANAGING EXECUTIVES: Fotios Kalatzis, P&G Manager
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