SEBASTIAN

Anti-Diversion Efforts Rating: GOOD / FAIR√ / POOR

SebastianRedkin is the only other brand, besides Paul Mitchell that actually decreased its sale of diverted products in 2007.

Sebastian is owned by Procter & Gamble. Sebastian has always been a major diverted line, especially its hairspray. Since Sebastian was purchased by P&G things started out worse in 2006 and then improved in 2007. The growth at which diversion volumes of Sebastian have grow in 2006 under P&G was alarming. The fact that they have reversed growth last year moves them from a SAD ranking of POOR to FAIR.

Sebastion has always been one of those companys that is public about being anti-diversion with its site sebastionfightsdiversion.com . Perhaps these and other enforcement efforts have together helped slow sales. Let's hope so.

According to AC Neilson 2006 1st Quarter statistics, Sebastian has increased its volume of diverted product sales by over 6% over the previous quarter.

According to AC Neilson 2006 1st Quarter statistics, Sebastian increased its volume of diverted product sales by 109% over the previous 12-month period. Similarily, in QTR II 2007 Sebastian's sales decreased -2.3% from the previous years quarter.

It seems that in 2007, P&G stepped in to demonstrate that they care about more than just the bottom line to save the image of this brand. Keep it up!

Sebastian International, Inc. / Division of Procter & Gamble
Corporate Office
6109 DeSoto Avenue
Woodland Hills, CA 91367
800-607-8038


Kevin Otero - P&G Director, North America
Contact Mr. Otero directly at kotero@pg.com

OTHER SEBASTIAN MANAGING EXECUTIVES:

Fotios Kalatzis, P&G Manager
Contact Mr. Kalatzis directly at fkalatzis@pg.com

Sebastian's Official Anti-Diversion Position