STYLISTS - Use Your POWER !

To Educate Your Clients about Product Diversion

Here's what YOU can do:

Speak with your clients about diversion. Make them aware of the potential problems with purchasing diverted products, such as questions of expiration, cost and counterfeits. Explain that when you sell them a complete service, this includes helping them maintain their look at home. And product integrity is #1.

Without the correct product recommendation from you, clients can't expect to recreate their salon look between salon visits, and this leads to unhappy clients- who may blame you for their dissatisfaction. Stay involved and interested in every aspect of your professional service. It will pay off in the long run!

Use your retail prescription pads with every service you perform, and make sure clients know you can only guarantee products sold in the salon.

The POWER of a product recommendation from a professional hairdresser is an important step in the fight against diversion—YOU can be part of the solution!