Who...is SAD?

The S.A.D. Foundation, (Stylists Against Diversion) is a non-profit organization conceived and founded by salon owners and professional hair stylists. Our goal is to preserve the integrity and channels of distribution of the professional hair care products we use, promote, and sell through our salons.

The Salon Product Industry's view of Diversion

Most professional salon product manufacturers are concerned about the negative impact on their products' image via mass-market exposure. Some product manufacturers publicly grandstand about being against diversion and having restrictive policies. The tough talk is rarely followed by any Real preventative measures. This is because sales from diversion can account for up to 40% of many manufacturers gross sales! So most salon product execs walk a narrow line between preserving their brand's image and growing its sales...

Stylist and Salon Owners view of Diversion

S.A.D. is more concerned with the loss of sales that salons incur as a result of these salon only products having an ever growing mass-market availability.

S.A.D.'s Mission Statement

To assist and encourage salon only product manufacturers

in the fight against unauthorized sale of their salon only

products by non-salon retailers. By doing so, our coalition

aims to protect professional salons from the unfair

competition of mass-market retailers.